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Pureology Is Going Green

Signs on with Gorbachev's Green Cross International.

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By: TOM BRANNA

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Pureology Serious Colour Care has formed a global partnership with Green Cross Internationalto encourage salon professionals to support sustainable practices and projects. Founded in 1993 by former Soviet President Mikhail Gorbachev, Green Cross International’s mission is to help face some of the world’s most critical environmental challenges. “This is an interesting opportunity in many ways,” said Alexander Likhotal, President and CEO of Green Cross International. “Not only do we have t...

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